Everything we see, towers to be delivered, projects in advanced stages of construction, new brands, developers, and courageous, jumping into the pool of real estate development, hundreds of proliferating real estate advisors offering the same type of product, all of this is nothing more or less than THE PAST. Decisions taken by construction companies or groups of people, a pool of investors two, three, four years ago, manifested in a local and global context that is absolutely different from the one in which they were conceived.

CORPORATE MARKET TRENDS

Our realities and needs, our tastes, aspirations and economies change at such a vertiginous pace that only those who not only “see where the ball is, but where it is going” will prevail, and with good business, when the tide picks up.

It's not about predictions, or futurology, or fine-tuning business or financial intuition. Concrete data show us that in Bolivia there is an overdemand for a type of product that was able to enter the market 10 years ago and be a successful investment vehicle due to its affordable entry ticket and attractive returns. But what placed thousands of units sold on the market is today, the past.

As in any good story, the kind I like to tell myself, there is a happy ending. Luckily for those who look around today looking for a good, beautiful investment alternative and... they only see the past, an alternative is looming on the horizon that, more than that, is a correct decision: corporate real estate products. The real estate market has a wide range of options by type of product. In residential areas, we find 1,2,3 bedroom apartments with more or less features, aimed at one or another customer segment. In the corporate sector, this variety is repeated and developers can become as creative in the definition of our core and expanded product as our intention, and solid market studies that validate our creative flight, allow us to do so.

What the pandemic left: opportunities

The pandemic helped to rethink the purpose and use of workspaces... If workers can do their work remotely, what is the purpose of work areas in a post-Covid world?

The market has been answering this question assertively in recent years, showing that every crisis is a great opportunity to innovate.

Some of these trends have to do with generating products designed to provide value to people who work in companies. Therefore, we see spaces converted into true drivers of productivity and creativity, based on design strategies focused on helping workers to concentrate more on their activities and increasing the diligence with which they perform on a daily basis: biophilic architecture, for example, which focuses on all workspaces being less than 6 meters from a source of natural lighting, natural ventilation, thermal comfort, vegetation in outdoor spaces or with a strong relationship with outdoor areas. As well as wellness services and strategies that help restore the physical and mental condition of workers to maintain their performance. This includes health services, beauty services, restorative medicine services, spa areas, relaxation areas and amenities, etc. Impressive isn't it? There are more.

The pandemic made us rethink the functionality of our workspaces, with employees at home, how could those large square meters purchased be reinvented. The answer, Brand Awareness. The shape? A showroom. The office becomes a highly designed space in which it seeks to “make potential customers fall in love” and show the capabilities and quality of the work they do, the portfolio of products and services, thematic experiences, customer meeting hubs, areas of courses and workshops taught by companies, among others.

Another great opportunity that COVID put in our hands is the creation of niche workspaces. Examples of this are the growth of offices for women or for mothers with young children, which are equipped with convenient amenities that facilitate their daily lives to focus on work. Or also workspaces with production areas or “maker spaces”, which can encompass several phases of the creation and production of a commercial good.

The post-pandemic landscape is as encouraging in opportunities as it is conservative in risk management, as we are witnessing a significant increase in construction costs and in the cost of living in general. This is why it is undoubtedly essential to invest in ideas that contribute not only to reducing costs, but also to offering efficient construction solutions.

The pandemic made us rethink the functionality of our workspaces, with employees at home, how could those large square meters purchased be reinvented

Good but few opportunities.

It's true, in Santa Cruz de la Sierra we found several corporate square meters built and available for rent or purchase. Why would it be a good idea to invest in a new project? There are two central reasons.

The first is that, according to studies, in the city of Santa Cruz, in the next three years, more than 40,000 square meters of offices will be needed to meet demand. And secondly, these future proposals must necessarily provide value to users, as shown by the recently analyzed post-Covid trend.

Yes, it is true that there are meters available. But are these what companies, and above all, the people who work in them, need? Probably not. Even so, versus the residential market, and now from a clear investment point of view, the offices currently available in the Cruceño market have more than 70% occupancy. Can you imagine what it would be like if they offered real value to users?

An office tower focused on companies that seek to improve the relationship with their customers and show a better quality product or service purchase experience for potential customers, embodied in common areas with “High End” design and materials that show an appearance of greater sophistication, seriousness, and trust on the part of the company towards the general public. Workspaces that allow us to create an emotional connection that influences the purchase decision, that allows companies to do more and better business.

TheLandmark Group has been developing real estate projects and contributing to the growth of the City of Santa Cruz de la Sierra for 20 years, with innovative proposals and attractive investment opportunities.

On this occasion, anchored in in-depth market studies, which allow real insights to be brought to unique concepts and designs, TLG identifies an opportunity in the corporate market, just as it did more than 10 years ago by creating an investment trend in the residential sector for rent.

TLG brings to the market OFIX, inspiring businesses, a solution that transforms the way we live, work and connect. Its high-end details manage to highlight the perceived brand that companies deserve, exclusivity and accessibility, they merge to create memorable meeting spaces where companies can tell their stories and create lasting connections. More than 800 square meters of amenities that are a true generator of value because they have been designed to promote new generations of entrepreneurs who seek to achieve greatness through teamwork. And best of all, a successful investment vehicle that allows you to obtain capital gain and a return like no other product available in the market.

Stop looking at the present and believing that because it is abundant, it is appropriate. What we see is the past. The future belongs to those who arrive at opportunities in time. Some, few, have already been created. You just have to take them.